Across 15+ years, my work has influenced product roadmaps, business outcomes, operating practices and research capability. I focus on measurable outcomes and on making evidence easier to use in the next decision.
Introduced a four-factor prioritization model that contributed to a 25% YoY increase in strategic research requests; led the mixed-method Kano work that secured digital-consent and APR/payment capabilities on the annual roadmap; saved $150K annually through a UserTesting contract audit.
Service-design changes generated $125K in incremental ad revenue and 20K app downloads; the audience program shifted product/content thinking toward behavior-based personalization; the research-platform negotiation saved $10K.
Research on a sales lead-generation form contributed to 28% YoY improvement; analytics and research supported 40+ digital products and executive decision-making.
Built the research capability from emergent to integrated, cut vendor fees by $10K, and supported omnichannel inventory strategy associated with a 1.5x same-store sales lift.